Innovation

VFX 3D Modeling – Panadol TVC

Agency: Grey Group Singapore
Production company: Method Studios
Director: Richard Swan
DOP: Ben Shirley

The Grey Group wanted to use Panadol’s distinctive capsule shape as a visual metaphor. The aim was to present the unique capsule shape of most Panadol products as an astonishing capsule-shaped planet. From this “planet”, the TVC campaign would center around the real-life situations that Panadol helps to keep going even when pain has struck. Grey also wanted to integrate capsule shapes into the live action footage, to underline Panadol’s role in allowing “life to take place”.

The challenge set for Heliguy was twofold. Firstly, Heliguy was tasked with capturing live action elements; the elements that would seamlessly take place within each Panadol “planet”.  Secondly, Heliguy was tasked with capturing plate shots (that matched the live action) for the VFX team to create CGI landscapes and 3D builds.

Early Planning with Production

When the Director approached Heliguy, he detailed his two drone shoot requirement: combining aerial shots of hero action, and an aerial VFX Plate shoot. Heliguy worked with production during pre-production to come up with a system that would not only achieve the Director’s vision, but help VFX workflow and reduce possible costs in post production.

VFX Modeling

It was essential for Method that the telemetry data of the aerial plates were accurate, so VFX artists could blend real-life environment with CG builds seamlessly. Even the slightest miscalculation could result in a massive back-end cost, trying to find and fix the problem.  

Through the use of Heliguy’s signature Orientation Control System, our drone technicians were able to provide Method with post-flight telemetry data, detailing the speed, distance and duration of each flight in half-second increments. In having this information, VFX teams are able to build 3D environments with more accurate data.

Using Drones to Simply VFX Builds

Method benefitted greatly from our telemetry data, which detailed a patterned sweep of the entire set and location. The telemetry data and raw footage was then used to recreate 3D photo scans of the environments. This allowed Method to A) build a 3D environment, and B) stitch camera tracking to create an extended version of the shot.